Navigating the world of media relations today means knowing how different media types connect and affect each other. I have hands-on experience building communication strategies that work for all sorts of audiences. I’ve done a detailed communication audit for a big Australian retailer, then crafted a full media plan, using different communication tools and formats. This included creating interesting content, working with influencers, and tackling the ethical questions that come with today’s interconnected media world. My approach is all about understanding how to use earned, shared, and owned media to build a strong and effective communication plan.